MAP THE MARKET FIRST
Most of your total addressable market isn't worth a message yet
LeadGrow starts by narrowing a sprawling universe of accounts into the segments where a specific offer actually fits, then builds the outreach around that map. Fewer accounts touched, more of them ready to talk.
THE MAPPING PROCESS
From a million-company list to a calendar full of the right calls
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01
Refine the universe
We take the widest possible list of accounts and cut it down to the ones that fit the offer, dropping the rest before any outreach starts.
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02
Segment by situation
The remaining accounts get grouped by what's actually happening in their business, not just industry or headcount.
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03
Sequence each segment
Every group gets outreach built around its specific situation, so the message lands like it was written for them, not sent to them.
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04
Expand from what works
Once a segment converts, we use it as the template for finding and reaching the next one like it.
WHAT THE MAP TURNS INTO
Replies from accounts that were the right fit to begin with
“International expansion is on our roadmap, happy to chat next week.”
“Saw your note about the broken handoff, what tipped you off? Curious to learn more.”
TARGETING QUESTIONS
What account mapping actually looks like
How do you decide which accounts are worth targeting?
We start from the widest reasonable list of companies, then cut it down based on fit and sub-segment, the way we refined 1.2 million companies to 2,000 ideal accounts across 16 sub-segments for one client.
Isn't a narrower list going to slow down volume?
The goal is a calendar of good calls, not a bigger list. Clients have booked 2 to 5 meetings a week within the first 21 days working from a refined segment, not a broader one.
Do you use our existing CRM data to build the map?
We connect into tools like HubSpot, Salesforce, Attio, and Pipedrive, along with data and signal sources like Clay, Trigify, and Apify, to build and enrich the account list.
What happens once a segment starts converting?
We treat it as a template. The traits that made that segment work get used to find and prioritize the next one, so the map keeps expanding in the right direction.
YOUR MARKET, MAPPED
Find the accounts worth messaging before you write a single line
LeadGrow narrows your market into the segments where your offer actually fits, then builds outreach around that map instead of a generic list.
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